Varde on WordPress

Install the Varde plugin, paste your site ID and you are done. No theme editing, no cookie banner needed for Varde.

Install the plugin

1. Download the Varde plugin (a .zip file).
2. In WordPress, go to Plugins → Add New → Upload Plugin, choose the file and click Install Now, then Activate.
3. Go to Settings → Varde Analytics, paste your site ID and save.

Your site ID is shown when you add your site. It is the data-site value in the script tag.

What the plugin does

• Adds the script to every front-end page. Nothing is loaded until a site ID is saved.
• Skips logged-in users by default, so you and your editors are not counted. To test, use a private window.
• Counts outbound links, file downloads, email and phone clicks automatically (you can turn this off).
• Lets you skip pages, for example /my-account/*.

WooCommerce sales

With WooCommerce active, the plugin sends a purchase goal with the order total and currency when an order reaches the order-received page. Each order is counted once, even if the page is reloaded. Add a goal named purchase in your dashboard to see sales by source and page.

Track goals

Call varde('signup') when something you care about happens, then add a goal with the same name in your dashboard. In WordPress you can add it to any link or button:

Without the plugin

If you prefer not to add a plugin, paste the script with a header snippet plugin such as WPCode, or in your theme's header.php before </head>. A theme update may remove it from header.php.

Check that it works

Open your site in a normal browser window. The add-site screen shows Connected once the first pageview arrives, and the dashboard fills in within a few minutes. If nothing shows up, see the checklist at the bottom of Install on your platform.

Other platforms

Next.jsLovableShopifyWebflowFramerSquarespaceWixGhost